For Central Coast businesses running Google or Meta (Facebook & Instagram) ads
Find out which of your ads bring in paying customers.
Request a free marketing performance and tracking review with Perry. We'll look at what you're running (or could be running if you're not doing ads yet), how it's performing, whether your calls and forms show which ad they came from, and what to fix first.
Free. No obligation. We reply within 24 hours, Monday to Friday.
★★★★★ 5.0 stars from 34 Google reviews · Australian Business Award for Marketing Excellence · Based local in Tuggerah · Google Partner · Since 2012
Most businesses have three leaks:
You get enquiries, but too many aren't the right fit.
You can't tell which ads brought in the good ones.
So your budget gets moved around on gut feel or where the cheapest enquiries come from, not quality ones that you actually want.
Google and Meta (Facebook & Instagram) will happily report "website conversions" when running ads to your website. But that doesn't give you the name of the person enquiring and what campaign they came from. So you can't measure the financial return on investment or optimise towards higher quality enquiries. The fix starts with knowing where every enquiry came from.
What we'll cover in your free review:
What you're running now on Google, Facebook and Instagram
Feedback on its performance
Whether every call and form is recorded against the ad it came from
Where your budget might be leaking
The first things to fix, in order
It's a call or Zoom with Perry, up to 45 minutes. You'll leave with clear next steps, even if the honest answer is not to make any changes.
Central Coast businesses we've helped:
Caddy Storage, Tuggerah
$11 cost per lead · 3x sales revenue of online leads
Magenta Shores Golf and Country Club
86% Membership Growth · The Journey from 500 to 930 Members
"Over the 4 months of social media ads, we have received an average of 5 leads per day at less than $11 per lead."
Steve Upcroft, Director, Caddy Storage
"The number of enquiries from our social media marketing campaigns and advertising was so high that we needed to hire a Sales Manager. As a result, our memberships have now doubled."
Rob Hurley, General Manager, Magenta Shores Golf and Country Club
"From $9k in ad spend, we've generated 109 leads and amazing awareness with 252k impressions, leading to a 15.7 times return on our advertising spend."
Shania Hornsey, Svelte Kitchens (Google review)
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How it works:
1. Request your review.
It takes about a minute.
2. We'll be in touch within 24 hours
to book a time, or you can pick one yourself on the next page.
3. Your review with Perry.
A call or Zoom, up to 45 minutes.
4. Clear next steps.
What to fix first, and whether we're the right fit to help.
See which ads bring you customers.
Is the review really free?
Yes. There's no cost and no obligation.
Who will I speak with?
Perry Henderson, who has run Missing Link since 2012.
How long does it take?
Up to 45 minutes, on a call or Zoom.
Do I need to be running ads already?
No. If you're about to start, we'll look at your plan and how your enquiries will be tracked.
We already have an agency. Can you still look?
Yes. We'll check your current setup and tell you honestly what's working, even if the answer is "keep them".
What happens after the review?
If it makes sense to work together, we'll take you through a tailored Growth Plan. If not, you keep the advice.
If I go ahead, am I locked in?
No. Just 30 days' notice, and your ad accounts stay yours.
Request your free marketing performance and tracking review.
We'll be in touch within 24 hours, Monday to Friday.
"I thought my consultation with Missing Link was going to be a massive sales pitch, but it really wasn't. Perry actually just wanted to help me out."
Mark Atty, App Developer (Google review)
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Missing Link Social Media · ABN 84 829 571 671 · Office 405, 1 Bryant Drive, Tuggerah NSW 2259 · 1300 031 686 · Privacy policy